Resume

Strategize Ecommerce merchandising activities to optimize product visibility and consumer experience in a catalog of 40,000+products

Own management of assortment of 100 brands and 20 curated collections

Strategically manage site presentation daily to assure categorization, copy, imagery, and cross-selling opportunities are targeted and relevant to customer

Collaborate with Product and Engineering over 6 months to create strategic, intuitive Ecommerce taxonomy, category pages, tags, and filters to support and enhance consumer experience

Utilize data-driven insights to develop effective merchandising strategies including SEO, product placement, and

recommendations, and promotions

Design and maintain new navigation to ensure 10,000+ products can be found and sorted easily

Ensure home pages and landing pages for marketing are designed and assorted for highest conversion

Collaborate with cross-functional teams including Product, Creative, and Digital Marketing to create compelling assets aligned

with brand's visual identity, messaging, and promotions

Communicate valuable insights with engineering and product teams to determine assortment rules for 50+ product collections

Improve product placement and customer experience with new website navigation for assortment of 700+ brands

Analyze data and reporting to determine relevant features, filters, and categories and facilitate brand management across 10 assigned collections