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Digital Merchandiser

2023 - 


San Diego, CA

  • Strategize Ecommerce merchandising activities to optimize product visibility and consumer experience in a catalog of 40,000+products

  • Own management of assortment of 100 brands and 20 curated collections

  • Strategically manage site presentation daily to assure categorization, copy, imagery, and cross-selling opportunities are targeted and relevant to customer

  • Collaborate with Product and Engineering over 6 months to create strategic, intuitive Ecommerce taxonomy, category pages, tags, and filters to support and enhance consumer experience

  • Utilize data-driven insights to develop effective merchandising strategies including SEO, product placement, and

  • recommendations, and promotions

  • Design and maintain new navigation to ensure 10,000+ products can be found and sorted easily

  • Ensure home pages and landing pages for marketing are designed and assorted for highest conversion

  • Collaborate with cross-functional teams including Product, Creative, and Digital Marketing to create compelling assets aligned

  • with brand's visual identity, messaging, and promotions

  • Communicate valuable insights with engineering and product teams to determine assortment rules for 50+ product collections

  • Improve product placement and customer experience with new website navigation for assortment of 700+ brands

  • Analyze data and reporting to determine relevant features, filters, and categories and facilitate brand management across 10 assigned collections

UX Designer

2019 - 

Pacific Web Services

San Diego, CA

  • Use CSS/JavaScript to create tailored website and Points Of Sale branding

  • Help to achieve a consistent look and visual theme across points of sale by promoting uniform fonts, formatting, images, and layout.

  • Create points of sale with visual themes consistent with the company's current website and branding.

  • Work closely with engineers to create visually appealing and functional products.

Executive Assistant

2019 - 2023

Southern Arizona Development Group

San Diego, CA

  • Delegate and monitor clerical and administrative tasks to increase work flow.

  • Contribute to an organized workplace by maintaining filing systems as well as the company calendar.

  • Aim to achieve resolutions for any existing problems.

  • Devise and maintain productive office systems and work to find solutions for any issues.


2017 - 2022

University of Southern California

Bachelor, International Relations

Thematic Option Honors Program

Dean's List

Cumulative GPA: 3.5

Los Angeles, CA



Google Design Certificate

Completed the Coursera Google 'Foundations of UX Design' certificate course

  • Developed a more formal understanding of concepts I had self-taught and used in my employment.

Professional skillset

Google Suite

UX Design




English (native)

French (fluent)

Spanish (fluent)

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